Identifying your customer–type and their demography is the key to all optimization initiatives. Analyzing your website traffic and identifying your customer demography is the starting point. Using a blend of web analytics tools and your branding strategy we understand your customer–type and branding strategy.

Understanding and analyzing how well your branding strategy blends with your identified customer type can generate synergies that aid in arriving at the right optimization strategy. Customer types could vary across demography, life style, online surfing habits and purchase pattern and behavior that could significantly impact and provide direction to your online SEO campaign.

Customer demography and website traffic analysis basically illustrates the average traffic on the website and where the higher % of traffic comes from. Content and engagement environments can then be designed around themes appealing to the target customer-type.