Most content on the web are consumer generated. It is quite possible there are several places on the web that has your brand in poor light. Competitors or disgruntled customers may be instigated to speak ill of your brand online. If these pages are within the view of a prospective customer – you can imagine the impact on your brand!

Online Brand Reputation Management strategies enable you to safeguard your image with prospective and existing customers. Especially with the advent of consumer generated content one now find many authors! Anybody can now start a blog or a conversation that your brand may find mention in and can appear in Search Engine results – some may even rank high! Imagine a customer typing your brand name and reading something nasty? Or having some one post distasteful remarks on online groups and forums? Your brand reputation built over years can crumble and so will your credibility.

Online Brand reputation management includes:

• Tracking your online reputation tracking across several sites – Social networking, Wikis, Blogs, Forums, Message boards, News, Videos, etc.
• Building more positive content and refutations where applicable and responding to negative posts – Press releases, Newsletters etc.
• Registering with key Business and Domain specific directories to improve credibility
• Setting microsites to increase positive content density thereby increasing page rank and search ranking that shall push back the bad reputation links

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