A microsite is a specific–vertical related site that has targeted niche content appealing to the interests of the customer–type. So if your site is losing traffic or does not have that stickiness to it – that indicates that customers are perhaps looking for several collaterals that would make them comfortable. Only a microsite can do justice to that lest you lose customers and traffic to other sites having deep content.

So if your website typically sells many categories of products, how do you ensure deeper customer and visitor engagement? Microsites essentially serve this purpose effectively.

Some of the elements of a microsite include – research facts on usage patterns by customers, history, trivia, a segment where users can be encouraged to share photos, videos, etc. – these aspects can greatly drive credibility and customer confidence.

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