We rely on our own 3–step mantra for keyword short listing:
Relevance: Relevant keyword suggestions
- Finding Relevant keywords to your context or customer environment
- Analyze the strength of keywords based on traffic and competitor pull
- Blend that with intuition
Prominence: Prominent keyword positioning
- Ensuring that the most prominent keywords are positioned right where it can catch visitors eyeballs
- This prominence reflects itself in SERPs and influences decision making by Search Engines and Visitors
Resonance: Resonating suggested keywords
- Suggesting keywords, and placing them prominently is the first step
- Resonating them throughout the page would increase density of the keywords
- This would appeal to both Search Engines in influencing ranking as also reinforce with customers what the page context is all about!


