A medium sized online retailer specializing in home and garden products faced a challenge from lesser–priced competitors and needed a price tracking and monitoring module to help them optimally price their products and thereby give the best deal to their customers.
The Solution
Ugam PriceTrac delivered price point information for over 2750 SKUs from the client’s competitors across channels on a bimonthly basis. Utilizing this information, the client was able to reduce shopping cart abandonment significantly, resulting in an improved conversion rate.