One of the top five online office technology supply retailers in the US that offers a wide range of computers and printer supplies in all three segments B2B, B2C & Wholesale/Export.
Challanges Faced
The client had engaged an existing Channel Management provider,
however was facing the following challenges running this initiative:
- Incorrect mapping of the products to the CSE database
- Inappropriate use of marketing opportunities available with the CSE (Posting of offers, Free Shipping, etc.)
- Lack of a consolidated ROI reporting system
The Solution
- Ugam with its unique CSE Channel Management tools and processes was able to handle feeds for 17 CSEs with regular updates without any downtime
- Ugam’s rule-based classification and cleansing tools were able to increase the accuracy of product exposure on various channels
- Ugam developed and inserted promotional tags & lines in feeds for CSEs to enable better conversions
- Ugam also maintained a report of the PPC costs by the client across each week and the consequent revenue earned for each CSE. This report enabled an overview of the top 3 and lowest 3 CSE deals struck by the client in terms of ROI on CPC investments
- As a value-add, Ugam also delivered a Competitor Pricing Study report for the top 250 products from the client’s database
Contact us now to know more about our Channel Management Solutions