Advanced Analytics: Advanced text mining capabilities to gain valuable insights into your online customer

Advanced text mining capabilities
and deep analytical skills

solutions

advanced analytics

data mining & modeling

text mining

ugam’s text mining
capabilities

Ugam offers highly sophisticated Text Mining Analysis to its clients, that enable them to virtually scour the internet for insights and actual customer behavior and buying sentiments/patterns.

The process
Data collection
Website

Crawler*
HTML parser
flat file
Converted data (SAS dataset, delimited text, etc.)

*Crawler needs to be customized for each individual site

Data cleaning
Remove invalid data

Clear HTML tags ( ’ etc.)
Remove special characters/noise in data
Identify misspellings
Replace misspellings

Natural Language processing (NLP)
Extract text from data

Part Of Speech (POS) tagging
Sentiment extraction (“spacious room”, “friendly service”)
Text standardization (concept generation)
Sentiment grouping

Analysis
Top Of Mind (TOM) buzzwords

Customer sentiment analysis
Customized reporting