Ugam’s offering covers the entire spectrum, from targeting customers to customer acquisition, CRM, managing risk to red–flagging possible fraud and high–risk collection scenarios.
Targeting
Some of the questions we help answer
- Whom do we target?
- What segments are most profitable?
- What segments match our Value Proposition?
- What is the best segmentation strategy for us/our industry?
What we do
What we deliver- Predictive Modeling
- Segmentation
- Cluster Analysis
List of the customers whom we can target to improve conversion ratio/ optimize churn rate/attract high value customers
Customer Acquisition
Some of the questions we help answer
Some of the questions we help answer
- What is the best channel for each segment?
- What is the acquisition cost for a channel/segment?
- Do certain channels deliver certain types of customers?
- Cost effective acquisition
What we do
- Segmentation
- Cluster Analysis
What we deliver
- Which channels are cost effective
- Behavioral profiling and payment patterns to optimize channel effectiveness
CRM
Some of the questions we help answer
Some of the questions we help answer
- What offers and product bundles will interest the customer?
- What is average usage and revenue by service type?
- What is the propensity of customers taking up certain product offers?
- Which candidates are good for cross– /up–sell?
- What are the profiles of loyal customers?
- Lifetime value of the customer?
What we do
- Behavioral, demographic and psychographic segmentation
- Product Association Analysis
- Homogeneity Analysis
- Cluster Analysis
- Regression Analysis
What we deliver
- Services bundling and promotion offers
- List of customer whom we can send campaign offer and its frequency
- List of Customer whom we can cross–sell product
- What would be the optimum price for particular product offer
Managing Risk
Some of the questions we help answer
Some of the questions we help answer
- Who are the high credit risk customers and what are their payment profiles?
- Who has the higher propensity not to pay their dues after the grace period?
- How much credit line should we offer to optimize charge–offs and increase utilization?
- Shall we offer balance transfer offer to prospective?
What we do
- Segmentation Analysis
- Building Scorecards
- Survival Analysis
What we deliver
- How much credit we can offer to the customer
- List of customers who have a high propensity to not pay their dues
Fraud/Collection
Some of the questions we help answer
Some of the questions we help answer
- Who are fraud customers and their payment and calling behavior?
- Which delinquent segments should we target for priority collection?
What we do
- Neural Network Model
- Segmentation Analysis
- Logistic Regression
What we deliver
- List of accounts with a high propensity for fraudulent behavior
- List of customers who will easily pay their dues
How Ugam’s Data Mining offerings help specific industries
Credit Cards
Credit Cards
- Soft Attrition management
- Life Time Value analysis
- Cross–sell Model
- Service Differentiation Model
- Credit Line Optimization Strategy
Cellular Phones
- Churn Analysis
- Profitability Model
- Cross–selling
Data Warehousing
- Renewal of Products
Contact Center
- Contact model and Conversion model for Sales strategy
- Dashboard Reporting
Automobiles
- Pricing strategy
IT
- Service Bundling
Contact us now to know more about our Advanced Analytics Solutions