ContentTrac is a competitor online product content monitoring solution. Top retailers are provided with detailed reports regarding their competitors’ content. This information is used to make strategic decisions around content and assortments, drive traffic, and create an enhanced shopping experience.
Understand Your Competitors’ Online Content Strategies
Understand your competitors’ marketing and merchandising strategies by tracking their online product content and assortments. Tracking the change in content over time, or sudden dramatic changes in taxonomy or content, allows you instant visibility into your competitors marketing investments.
Drive Traffic Through Search Engine Optimization(SEO)
SEO is a comparison strategy – the quality of your SEO depends on having better content than your competitors. The ContentTrac competitor content comparison monitor provides you with a clear strategy on where you need to increase the quality and depth of your content.
Create an Enhanced Shopping Experience, Increase Conversions
A better understanding of your competitors’ content tells you where and why you are losing customers. The reports provided by ContentTrac will help you ensure you have provided your shoppers with all the information they need to make a purchasing decision, without leaving your site to do further research.
ContentTrac provides regular reporting on competitors’:
- Length of short descriptions
- Presence of guides (buying guides, how to guides)
- Keywords used in short descriptions
- Upsell and cross sell products
- Length of long descriptions
- Images: number of images, size, image quality, product colors
- Page title
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