Support your desired market position goals and protect your brand integrity by keeping an accurate eye on the relevant pricing, promotions, content, and assortment of your identified retailers and marketplaces. Ugam Interactive’s online competitive intelligence solutions, PriceTrac and ContentTrac, help manufacturers and brands know whether or not retailers are upholding their pricing range commitments while also reviewing your online product representation compared to your competitors.
Ugam Interactive can provide you with guaranteed accurate pricing, promotion, product content, and assortment data as frequently as you want. You simply tell us which retailers and marketplaces as well as which SKUs you wish to monitor and the frequency. The benefits of using our services include guaranteed accurate data, customized report options, data export ability, PriceWatch alerts, employee usage reports, and trending reports.
5 Important Reasons to Monitor Retailers and Marketplaces
1. Minimum Advertised Price (MAP) Violations
Ensure retailers are adhering to the minimum advertised price by receiving regular reports on their pricing and promotions. The PriceTrac retailer price monitor will tell you the final product pricing with and without shipping. You can monitor identified retailers’ websites as well as relevant marketplaces, where end of season products are often sold at a lower price.
2. Overall Price Monitoring
Compare the MSRP with the actual pricing of each retailer or marketplace. Take a quick look by category or drill down to the individual product. PriceTrac can tell you what retailers are publishing as the regular price, promotion/markdown price, and final price with and without shipping. You can compare this to similar competing product SKUs.
3. Brand Penetration by Category
Identify your brand penetration by category by knowing what percentage of each identified online retailer’s assortment is captured by your brand and what percentage is devoted to competing brands. Receive weekly reports detailing how your brand assortment compares to those of your competitors’ by retailer to know how your brand is positioned by taxonomy. This information can be viewed at a high category level, or dive deeper and find the information at a product level. You can also see how many new SKUs each retailer adds weekly and compare this by brand.
4. Attribute/Content Monitoring
Use ContentTrac to receive a side by side comparison on the product content, including attributes, titles, descriptions, and more compared to those of your competitors’. Ensure that your products are represented with strong, compelling content to help the shopper make a buying decision.
5. Follow Retailer Price and Assortment Trends
Follow the trend of how retailers are selling products within categories or at the product level. You can trend by price and assortment.
Why Choose PriceTrac and ContentTrac?
Guaranteed Accuracy: Receive guaranteed accurate pricing, promotion, and assortment data from your identified retailers and SKUs as frequently as you want. There are many pricing tools on the market but only PriceTrac guarantees accuracy. PriceTrac provides reliable competitor monitoring by using proprietary web data collection backed up by highly trained analysts. Web crawling can only produce information to a point. All companies do not describe their products identically nor provide the same type of information, so it is critical to have analysts verify the product mapping and data. Before purchasing any solution, ensure that they will guarantee the accuracy of their data.
Complete Pricing Information: PriceTrac provides guaranteed accurate pricing data, including original price, MSRP, promotion price, and final price with or without shipping costs.
Large Volumes Available: Monitor hundreds of SKUs (and comparable competitor SKUs) and hundreds of retailers as frequently as you want.
Increased Updates during Critical Selling Seasons: Increase the frequency of your updates during critical selling seasons.
SKU Pricing Updates at the Touch of a Button: You can choose important SKUs to update on demand.
Complete MarketPlace Monitoring: This gives you a quick overview of what smaller retailers are selling your products for, in places where they are likely to undercut the MAP. We monitor all significant marketplaces including:
• eBay
• Amazon
• Walmart
• Google shopping
Summary
Market position and brand integrity are critical to your success. PriceTrac provides you with information to ensure that retailers are selling your products within an agreed upon price range, monitors any promotional pricing, and provides you with important assortment details. ContentTrac helps you to compare how your products are represented on websites and compares your product information to that of your competitors.
Contact us now for more information…
