Product Internationalization and Localization
Multilingual Websites
- English is not the first language for more than 70% of the world Internet users
- The top languages used on the Internet include French, German, Chinese, Portuguese, Russian, Japanese and Arabic
- To reach more potential buyers, businesses have to adapt their Internet content strategy to the targeted local market
Ugam Internationalization Services
Ugam Interactive does not cater to traditional website localization/translation, but instead offers fully integrated content solutions in the desired language from social media advertising to catalog optimization
- Our multilingual team is composed of dedicated language specialists who are fully aware of cultural specificities and strengthened by native language speakers
- We provide content solutions primarily in French, German and Spanish
- Other languages can be provided on demand
Cultural Websites
- More than language, culture strongly influences the content of a website.
- A French consumer will not have the same buying behavior as a German or an American consumer. The online content needs to be customized to cater to local tastes and specificities.
- Shopping trends will vary from country to country depending on:
- the retail penetration
- The use of various retail channels
- social media
Contact us now for more information…
